On the whole, I'm neutral. I'd like things to be more original; then again, the fiction I read doesn't usually have this problem - I haven't read as much epic/ sword and sorcery fantasy in the last few years as I used to. Plus, generic covers have been useful to me as a romance reader, so I can quite well see why they would perform that function for someone who reads fantasy in the same way. So yes, cover cliches as useful signifiers of genre make sense to me.
Except, wait. One of these things is not like the others.
Earlier today I read about Heather Tomlinson's Toads and Diamonds on John Scalzi's blog. Toads and Diamonds is a retelling of a Perrault fairy tale set in India. What it is not is a generic Indian Novel in America. But would you be able to tell by the cover?
Tomlinson's book is set in India and the publishers are justified in using an "Indian" image (however cliched) on the cover. Just as, for example, the publishers of Adam Roberts' Yellow Blue Tibia could have argued for the inclusion of a romantic image on their cover (the title is apparently a play on the Russian for "I love you"). Yet if I'd gone into a bookshop and seen this I'm pretty sure I would have been surprised and confused (and delighted!) to find Roberts' book between the covers.
I have no idea whether Ms Tomlinson's publishers purposely designed the book to look like the sort of covers above, or if it's all a very odd coincidence. Perhaps it'll get mis-shelved, or someone walking past the SFF section in a bookshop will do a double take and buy it and so become a hopeless fantasy addict? I do not know.
*The existence of this sort of genre raises a few other interesting questions in the context of this cover debate - I'm footnoting them because I don't really want to make them the subject of this post. In some of the discussions around covers people brought up the issue of publishers "whitewashing" covers (which the publishers involved presumably think will sell more books) vs using cliches to indicate genre. (which the publishers involved presumably think will sell more books). To my mind the difference is obvious, yet here is a genre where the cover conventions are entirely dependent upon presenting a very specific picture of India to a mostly Western audience. You could hardly call that entirely divorced from race. Hmm.